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Proximity Marketing Equals Spam?
Appearing recently at gizmocafe is this article entitled "Bluetooth Proximity Marketing - Cell Phone Spam Alert".
It is not unusual, nor is it surprising, for discussion of Bluetooth Proximity Marketing to consider its capability for spam-like abuse. It is a bit surprising how often what I consider (imho) to be an interesting new information channel is casually dismissed as just another form of spam. The gizmocafe article does offer some counterpoints, but having the expression "a sign of the coming apocalypse" in the first line of post doesn't exactly set the stage for optimism.
One aspect of Prox Marketing that is problematic at this stage of the game is the rather interruptive nature of push protocols on current bluetooth phones. People accept "TV spam" (commercials) more readily because they don't have to do anything--just sit there and be mildy annoyed if they so wish. It should be the same on phones: the user should be able to easily ignore marketing and advertising.
